Wednesday, December 16, 2009

Tag Heuer Retains Tiger Woods As Brand Ambassador Despite Scandal

It has not been an easy holiday season for mega super athlete Tiger Woods. After news got out about his possible extra-marital affairs and the resulting fiasco surrounding it, the squeaky clean celebrity now has a new angle to his personality. Still, I think he handled the media conference aspects of it much better than others have in the past. Tiger is a very wealthy guy thanks to years of unprecedented sponsorship and endorsement deals. Suddenly advertisements with his iconic image have all but disappeared - especially on television. Sponsors are worried about possible negative associations with the star looming in the public at this time. Of course, none of this is a surprise. Like most scandals, this will likely more or less blow over in a few weeks or months. Whatever ensues in Tiger's personal life, is his own business. From a sponsorship standpoint, things won't be quite the same, as some of the more conservative advertisers will likely shun Tiger, although he was once the boy-wonder of conservative image athletes. One of Tiger's most popular sponsors is watch maker Tag Heuer - who has recently announced their dedication to sticking with the man who has likely been good for their business. Tag Heuer, while a Swiss watch maker, is French owned (by LVMH). While they may pause or delay advertisements in the immediate future, expect to see lots more Tag Heuer ads involving Tiger Woods, a baseball cap, a golf club, and a watch in the near future. Via World Tempus (in French). Ariel Adams publishes the luxury watch review site
Tags: endorsements, golf, scandal, sponsorship, tag heuer, TagHeuer, Tiger Woods, TigerWoods, watch
Filed under: Timepieces, Sports

Inormation provided by


Anonymous said...

I just discovered the website who writes about
home business reviews

If you want to know more here it is
home business reviews

Anonymous said...

Welcome to Buy ghd Hair Straighteners at [url=]ghd Hair Straighteners[/url] New Zealand Online Outlet With 30%-60% Discount Sale Price!